Some cities struggle with tourist crowds

Everyone who has visited a popular, well-known tourist destination during the high season has experienced the crowds, endless queues, and overpriced cafes. Overtourism has been recognized as an emerging problem, especially, in some European cities, whereas other cities are spending plenty of money in campaigns to attract more travelers. WTTC (World Travel and Tourism Council) and JLL have produced a report that studies a number of cities across the world, and their ability to respond to the growing numbers of visitors.

The report, Destination 2030 – Global cities’ readiness for tourism growth, introduces a destination index that was created during an evaluation process of 75 indicators in 50 cities across the world. The objective was to measure a city’s capability to manage growing tourism.

The results were grouped in five categories ranging from cities under pressure because of tourism to cities that have plenty of potential to grow their local tourism industry. These are the cities in five groups.

business vs leisure travel, source WTTC and JJL
Scale of leisure vs. business drivers (from the report Destination 2030).

Cities where tourism has already caused or has the potential to cause strain on infrastructure and living standards

  • Amsterdam, Netherlands
  • Barcelona, Spain
  • Paris, France
  • Prague, Czech Republic
  • Rome, Italy
  • San Francisco, U.S.A.
  • Stockholm, Sweden
  • Toronto, Canada
  • Vancouver, Canada

Tourism has room for growth without straining cities’ urban landscape:

  • Beijing, China
  • Chicago, U.S.A.
  • Dubai, United Arab Emirates
  • Hong Kong, China
  • Munich, Germany
  • Osaka, Japan
  • Shanghai, China
  • Singapore
  • Tokyo, Japan
  • Washington DC, U.S.A.

Slow tourism growth without significant problems — for now:

  • Bogota, Colombia
  • Buenos Aires, Argentina
  • Cairo, Egypt
  • Chengdu, China
  • Kuala Lumpur, Malaysia
  • Lima, Peru
  • Manila, Philippines
  • Moscow, Russia
  • Mumbai, India
  • Rio de Janeiro, Brazil

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