Some cities are on track to welcoming more tourists, while others struggle with crowds

source WTTC, JLL.
Readiness for tourism growth (from the report Destination 2030).

Everyone who has visited a popular, well-known tourist destination during the high season has experienced the crowds, endless queues, and overpriced cafes. Overtourism has been recognized as an emerging problem, especially, in some European cities, whereas other cities are spending plenty of money in campaigns to attract more travelers. WTTC (World Travel and Tourism Council) and JLL have produced a report that studies a number of cities across the world, and their ability to respond to the growing numbers of visitors.

The report, Destination 2030 – Global cities’ readiness for tourism growth, introduces a destination index that was created during an evaluation process of 75 indicators in 50 cities across the world. The objective was to measure a city’s capability to manage growing tourism.

The indicators analyzed for the city index were:

  • Scale of local travel and tourism market
  • Concentration and density of tourist activity
  • Urban readiness for tourism growth
  • Policies for fostering a sustainable pace of tourism growth
  • Level of pressure that tourism economy has on city
  • Leisure travel scale
  • Business travel scale

The results were grouped in five categories ranging from cities under pressure because of tourism to cities that have plenty of potential to grow their local tourism industry. These are the cities in five groups.

business vs leisure travel, source WTTC and JJL
Scale of leisure vs. business drivers (from the report Destination 2030).

Cities where tourism has already caused or has the potential to cause strain on infrastructure and living standards

  • Amsterdam, Netherlands
  • Barcelona, Spain
  • Paris, France
  • Prague, Czech Republic
  • Rome, Italy
  • San Francisco, U.S.A.
  • Stockholm, Sweden
  • Toronto, Canada
  • Vancouver, Canada

BBC has interviewed residents in cities where people are concerned about overtourism that already has created real problems in the city. For instance, Amsterdam is taking action to softly limit the number of visitors, whereas Barcelona residents are getting ever more irritated towards poorly behaving tourists and lack of action from city administration.

Growing visitor volumes are testing cities and residents:

  • Auckland, New Zealand
  • Berlin, Germany
  • Dublin, Ireland
  • Las Vegas, U.S.A.
  • Lisbon, Portugal
  • London, UK
  • Los Angeles, U.S.A.
  • Madrid, Spain
  • Miami, U.S.A.
  • New York, U.S.A.
  • Seoul, South Korea
  • Seville, Spain
  • Sydney, Australia

Tourism has room for growth without straining cities’ urban landscape:

  • Beijing, China
  • Chicago, U.S.A.
  • Dubai, United Arab Emirates
  • Hong Kong, China
  • Munich, Germany
  • Osaka, Japan
  • Shanghai, China
  • Singapore
  • Tokyo, Japan
  • Washington DC, U.S.A.

Emerging cities where tourism has room for growth but infrastructure maybe lacking:

  • Bangkok, Thailand
  • Cape Town, South Africa
  • Delhi, India
  • Ho Chi Minh City, Vietnam
  • Istanbul, Turkey
  • Jakarta, Indonesia
  • Mexico City

Slow tourism growth without significant problems — for now:

  • Bogota, Colombia
  • Buenos Aires, Argentina
  • Cairo, Egypt
  • Chengdu, China
  • Kuala Lumpur, Malaysia
  • Lima, Peru
  • Manila, Philippines
  • Moscow, Russia
  • Mumbai, India
  • Rio de Janeiro, Brazil

The publishers of the Destination 2030 report, The World Travel & Tourism Council (WTTC), is an organization that represents private enterprises operating in travel and tourism industry and JLL is a real estate services business.

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