Some cities are on track to welcoming more tourists, while others struggle with crowds

source WTTC, JLL.
Readiness for tourism growth (from the report Destination 2030).

Everyone who has visited a popular, well-known tourist destination during the high season has experienced the crowds, endless queues, and overpriced cafes. Overtourism has been recognized as an emerging problem, especially, in some European cities, whereas other cities are spending plenty of money in campaigns to attract more travelers. WTTC (World Travel and Tourism Council) and JLL have produced a report that studies a number of cities across the world, and their ability to respond to the growing numbers of visitors.

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Song and dance attracts travelers at Fitur travel fair in Madrid, Spain

drum banging show at Fitur travel fair in Madrid, Europe.

Spain’s capital Madrid is the host for one of the largest travel fairs in the world every January. Although it is primarily targeted at industry professionals, the exhibition halls are open for two days to the public as well. That’s when the fun begins. Many destinations try to draw tourists’ attention with music and dance.

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Rome, Italy is taking a tough stance on overtourism to decrease crowds and pollution

Map of zones for tourist buses in Rome, Italy
Zone C closed from tourist buses in Rome.

One of Europe’s (and the world’s) most popular city destinations, Rome in Italy is restricting tourist bus traffic to the city center and is increasing the prices coach tour companies must pay to bring tourists to the city. The new measures will be effective January 1st, 2019. The objective is to reduce air pollution, noise pollution, traffic, and crowds in the city center.

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8 megatrends are changing the way we travel

airport departure hall

If you look back at all the trips you have done – even if there are only a few of them – you are likely to find changes in how you booked your journey, where you stayed, and what you did in each destination. Trends in travel change, but slowly. The following megatrends identified by Euromonitor are already happening.

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