Every July the world’s biggest sports event – as measured by the number of spectators following the live event where it happens – road cycling race the Tour of France travels along the roads of Europe. The actual race takes three weeks to complete. It is 3540 km / 2200 miles long (in 2017). Millions and millions of people arrive to the roadside to cheer the riders.
Read the story “Tour de France is an amazing travel destination promotion tool”