Tour de France is an amazing travel destination promotion tool

Vuelta a Valencia, road cycling race in Spain
Every July the world’s biggest sports event – as measured by the number of spectators following the live event where it happens – road cycling race the Tour of France travels along the roads of Europe. The actual race takes three weeks to complete. It is 3540 km / 2200 miles long (in 2017). Millions and millions of people arrive to the roadside to cheer the riders.
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